Suggested bid range and bid strength are our recommendations and assessments to help you incrementally increase the likelihood of your ad showing. No indicator will be shown when there is insufficient data for us to suggest a bid range or measure bid strength, the keyword has been paused, the ad group or campaign is on hold, or your current bid is already aligned with our recommendation. Strong bid strength (green) means your bid is well positioned among other advertisers in the marketplace. Moderate bid strength (yellow) indicates an opportunity to improve your bid’s competitiveness and increase the likelihood of your ad being shown. Your ad has a relatively low likelihood of being shown.
Weak bid strength (red) means your bid isn’t competitive in relation to other advertisers’ bids. Bids at the stronger end can help your ads reach a greater portion of your target audience than those at the weaker end. It indicates our assessment of the competitiveness of your bid. Bid strength is displayed as a red, yellow, or green bar associated with each keyword.
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